We are proud to announce that we will extend our Alumni Spirit Support initiative with yet another format: Our alumnus JP Kuehlwein (IPBS 1992) will host a webinar exclusively for ESB Reutlingen Alumni e.V. Topic: "Brand Elevation - How to make your brand peerless and priceless... And how that helps navigate this crisis!"
What? During our exclusive Virtual Fireside Chat, JP will talk about how to lift one's proposition above the competition and make one's brand esteemed beyond size and valued beyond price. He will also show how Brand Elevation is a good guide when it comes to deciding what to say and do to continue to be relevant and appeal as a brand during this time of crisis. Drawing from the courses JP teaches at NYU and Columbia Business School, he will distill and demonstrate the key drivers behind the success of premium brands across categories and countries. JP and co-author Wolf Schaefer call the best of them 'Ueber-Brands' in their books - You will get to meet some of them close-up and see how they 'acquire meaning beyond the material.'
Who? Alumnus JP Kuehlwein is a global brand- and business builder, recognized strategy expert, teacher, author, and speaker. He has 20+ years of hands-on experience in successfully creating or re-staging brands that have grown to generate over a billion dollars in combined incremental sales annually around the world. Before co-founding Ueber-Brands Consulting, JP served as Managing Director of Global Strategy & Innovation – Premium Consumer at CPG multinational Procter & Gamble and was Executive Vice President of its Premium Hair Care subsidiary Frédéric Fekkai & Co. He has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” with Wolf Schaefer, which has a reference book for marketing professionals and students, alike. JP teaches graduate courses in brand strategy at NYU’s Stern School of Business and Columbia Business School and directs the Marketing and Communications Institutes for The Conference Board, a Global industry think tank.
How? Take a look at JP in action: https://www.youtube.com/watch?v=m2Zu5B_JxeU&app=desktop
When? May, 28th at 8 p.m. (MESZ)
Please register here. Note: The event will be held in English.